Others simply bring together individuals with shared interests or hobbies. Some businesses address social issues like gender inequality, climate change, or discrimination through their brand stories. That’s why successful brands make customers a part of their brand story. The more your brand resonates with your customers, the more likely they are to keep coming back, interact with your brand, and share your content. Community-involving customers in your story People are more eager to engage with other people, not brands. When it comes to brand storytelling, remember one simple thing: Showing your human side makes your company more relatable and inspires customer loyalty. Since we believe in helping our customers grow, we often share useful marketing advice on social media. Even though we have a page where everyone can read our story, we prefer communicating our values and beliefs directly to our audience through engaging content. Here at Printful, we do a little bit of everything. Share behind-the-scenes content, host short employee interviews, or showcase your sense of humor. Use a range of content types to widen your reach and capture your audience’s attention. Just like any other story, your brand story needs characters.ĭon’t hesitate to give your brand a personality.

Characters-the people behind the brandĪ powerful brand story has to be authentic and honest. Start your own clothing brand with Printful! If you analyzed well-known brand stories, you’d quickly notice that most of them portray a problem and a solution that the brand provides for their customers. Conflict-the problem you solve for your customersĮvery story needs a conflict. When crafting your brand story, keep these 4 C’s in mind:ġ. To help you focus on what’s important, we’ve comprised a list of storytelling essentials. Try thinking about the benefits, not the features-how does your brand help your customer? Why does the audience need your product or service? If you don’t care about it, rephrase the fact-think about what makes it interesting from a customer’s perspective.

Replace the name with a different brand.

To decide what’s important and what’s not, use the “replace the brand name” trick: Instead, share valuable insights, interesting incidents, and unique facts. To keep your audience enthused, don’t dwell on plain data and insignificant details about your business. It’s better to suggest that your story will continue. Write your brand story with an open ending.

After the intro, move on to the body of the text-describe your mission and vision, the values that drive you forward, and other distinctive information about your business. The chronological structure will work best if there’s something interesting about the way your business started. Remember that you have to open with something that people want to read-you have to hook your audience. You can decide whether to tell the story from a chronological point of view or divide it in thematic blocks that each focus on a different aspect of your business. This helps you create a cohesive picture of your business and keep your audience engaged. Make sure your brand, story, and mission reflects through your behaviors and customer touchpoints. What are you actually doing to save the rainforest?.For example, if you say that you started your business to save the rainforest, then: Your brand story should be reflected throughout your customer’s journey. The truth always comes out in the end, so it’s better to be honest from the start. Instead of copying someone else’s story, consider what’s special about your brand and try to convey that to your audience. Stay true to your experience, beliefs, and values. The most compelling brand stories evoke an emotional reaction in their readers. However, there are some golden rules: be honest, have a clear structure, and highlight important facts about your brand. There’s no formula for a winning brand story because every business is unique. Your company story should clarify what you do, how you do it, and most importantly why you do it. Confidence-take pride in your brand storyĪ brand story represents your company: it describes your business idea, explains your brand’s mission and vision, and portrays the people who run the company. Conflict-the problem you solve for your customers

Community storywriting